Before you begin creating a strategy, have you identified your high-impact pages? Do you clearly know which pages perform best and where you’re driving customers?

Knowing which pages already get the most traffic and make the biggest impact on your business? 

Before you can optimize, you need to identify. Focus on specific types of conversions. like contact forms that are your best lead generators. Visits, leads and sales are 3 of the most important metrics for your website, but every company and website is different.

As of 2019, organic search is responsible for 53% of all site traffic.

This means you should have an SEO strategy in place that will potentially make up half of where your total traffic might be coming from. 

Optimise your website for search engine discoverability by using relevant keywords, clear meta-descriptions, enhanced title tags, unique content, quality backlinks, and increase page load speed. 

You should also register your website on sites like Yelp, Facebook Business, and Google My Business.

Tools like HubSpot reporting dashboard and Google Analytics will give you accurate in-depth insights into what pages are getting the most or least traffic, if you have broken links, how long visitors stay on a page, and tons more useful  analytics.

Before you can get started identifying your most important pages, you need access to real data, not just a feeling or a hunch

So take advantage of these invaluable microscopes, folks – they’re there for a reason.

To increase website traffic you might have to dip into those pockets and pay for some advertising. 

The most effective marketing campaigns integrate on all channels for advertising. Although paid advertising costs more than owned or earned advertising, paid forms are an effective way to expose your company’s name to a large audience.

Advertising your brand will get targeted clients to visit your website, increase conversion rates and make your marketing objectives easier to achieve.

Posting interesting content on appropriate social media platforms is a great way to build brand awareness and drive your website’s traffic numbers up by posting URL links back to your site through effective social media marketing.

Share relevant blog posts, promote new products, hold a fun or exciting contest, and share any engaging and relevant messaging to entice visitors to your website.

Use Twitter for short and engaging content and links. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

LinkedIn has up to 1.07 billion daily visits, and for any B2B business, you should definitely be taking advantage. 

Remember to use relevant hashtags so you can be found by potential customers searching for specific keywords and join discussion groups. Answer questions, reply to comments and engage with your followers.

If you haven’t already started, give your website a boost with daily, weekly or even monthly blog posts.

Creating content with a regular blog on your website will help your brand  build credibility by sharing your knowledge of your particular industry. 

Writing a guest blog article on other relevant sites will also help to build brand awareness and create those ever-important backlinks for improved SEO. 

In addition to posting content to other blogs, invite people in your industry to blog on your own site.

The guest author is highly likely to share and link to their guest article, which will bring new readers to your site. 

Try reaching out to brands that offer products or services that compliment what you’re selling, and figure out how you can collaborate.