Training Program
Empower your business to get tangible results with our franchise-focused Digital Marketing Concepts Training Program.
This integrative 6 week course was built to equip business owners and operators with the Digital Marketing skills needed to thrive in the new digital economy.
Learn key marketing functions such as:
- Industry standard digital marketing tools and platforms
- Understanding customer personas and how to build & reach your target market
- Attribution and sales-driven marketing techniques
- Building strategy through Insighting and Business Intelligence tools
- How to apply all of the knowledge gained in this course to drive success in your business
Over six weeks, you will be guided through a unique experience of immersive and hands-on learning modules, delivered via online classroom which can be accessed from the comfort of your own home or business.
We designed this course with business professionals in mind, inclusive of relevant case studies, discussion sessions and goal-driven strategy.
Course Syllabus
Introduction
- Evolution of Digital Media
- Opportunities in current and emerging digital technologies
- Digital Marketing framework
- Case Studies
- Quiz
Digital Marketing funnel
- Conversion Funnel and Path to Purchase
- Case Studies
- Quiz
Objectives
- Defining Key Results
- KPI Setting
- Lead & Lag Measures
- Case Studies
- Quiz
Target Audience Identification
- Market size, growth and right to win
- Segment indicators: Identity and Behavior
- Demographics, psychographics, technographics
- Introduction to Insighting
- Observation, Anomaly, Insight
- Case Studies
- Quiz
Viral Video Production
- Viral Video formula
- DIY video editing tools
- Case Studies
- Quiz
Video Marketing
- Facebook Video Marketing
- Instagram Video Marketing
- YouTube Video Marketing
- Case Studies
- Quiz
Display and Social Ads
- Google Targeting
- Google Display Ad Formats
- Facebook Targeting
- Facebook Display Ad Formats
- Collaborative & DYnamic Ads
- Case Studies
- Quiz
Search Marketing
- How Search Works
- Keyword Planning
- Best Practices for SEO: UX, Content, Keyword Research, Linking
- Case Studies
- Quiz
Granted Media Marketing
- Best Practices for SMS Marketing
- Best Practices for Email Marketing
- Database Management Tips
- Selecting Influencers
- Agreements and Possible Collaborations
- Case Studies
- Quiz
Introduction
- What makes a good digital strategy
- Big Idea Introduction
- Case Studies
- Quiz
Content Strategy Framework
- POGLE Framework
- Hero, Hub, Help
- Lean Back, Lean Forward, On-the-go
- Meal Snack Bite
- Original, Repurposed, Curated
- Agle Content Framework
- Case Studies
- Quiz
Social Media Strategy
- Facebook Strategies
- Instagram Strategies
- Messaging Apps Applications
- Content techniques: format, configuration, copy
- Pinterest Strategies
- Case Studies
- Quiz
eCommerce
- eCommerce Trends
- eCommerce Value Chain
- eCommerce Levels of Growth
- Marketplaces and Aggregators
- Case Studies
- Quiz
Introduction to CRM
- Social Media etiquette
- Empathy Work
- Case Studies
- Quiz
CRM Expanded
- Service Blueprint
- Experience Map
- Identifying Pain Points
- Case Studies
- Quiz
Digital Measurement
- Reach, Quality, Cost Metrics
- Case Studies
- Quiz
Budget
- Determining Budgets and Outcomes
- Case Studies
- Quiz
Performance
- Performance and Brand Marketing Principles
- Case Studies
- Quiz
Learn more about how we can tailor our program by industry, and help you achieve scalable success today.